Household Quality of Life
If there were really an easy fortune to be made at the bottom of the pyramid, the market would have been flooded with goods and services to claim that fortune. The fact is that it has proven extremely difficult to segment the vast market constituted of the global poor, understand the needs of each major segment, build affordable products that serve those needs, and deploy them using feasible business models.
We have launched an exercise to understand the "needs" vs. "wants" of rural and urban communities in 4-5 sample countries. We will use those findings as the basis of a broader understanding of the various market segments (by age, economic sub-strata, gender, country, rural vs. urban, etc.), and the demand-driven products that can improve the quality of life in each segment.
As in the case of technologies for workplace productivity, we believe that a new generation of successful household products will gradually lead to the creation of an ecosystem for production, distribution and maintenance; this will expand the employment base and economic opportunities, especially for the urban poor.
- An experimental (proprietary) technology for generation and storage of renewable energy, at a cost that is much lower that existing forms of renewable energy (e.g., solar), and can provide reliable power independent of weather conditions. It is important to note that a number of technical issues need to be resolved before this becomes a reality.
- Integrated water purification systems, combining technolgies we have already deployed (over the past decade) with enhancements and new technologies.